Palabras clave
Estrategias
Anticipación
VUCA
Cómo citar
Resumen
En un entorno empresarial caracterizado por su dinamismo y constante evolución, las organizaciones enfrentan el desafío perenne de anticiparse y adaptarse a los cambios que moldean su contexto operativo. La prospectiva organizacional emerge como un enfoque estratégico fundamental para abordar esta problemática, al permitir a las organizaciones anticipar y prepararse para futuros posibles, identificando tendencias, oportunidades y amenazas en su entorno. Este enfoque estratégico no solo implica la observación y análisis de los cambios actuales en el entorno empresarial, sino también la exploración de posibles escenarios futuros y la evaluación de su impacto en la organización. En este contexto, este artículo explora las estrategias clave de la prospectiva organizacional y su aplicación práctica en la gestión estratégica de las organizaciones, destacando su papel fundamental en la formulación de estrategias proactivas y en la toma de decisiones informadas y estratégicas. Se discuten además los beneficios de la prospectiva organizacional para la anticipación y mitigación de riesgos potenciales, así como su contribución al logro de los objetivos empresariales en un mundo empresarial caracterizado por la incertidumbre y el cambio constante.
Citas
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